Volunteers and mega sporting events : developing a research framework

Interest in all aspects of the politics, financing, planning, management and operation of mega sporting events has been highlighted both by success stories and ongoing problems associated with Olympic Games, Football World Cups and other similar events. There is a growing literature that addresses these and related matters through both case history and comparative analyses. Within the context of mega sporting events, the issue of employment creation is an important motivator for host cities and features high on the political justification agenda for bids to host events. At the same time, the most significant working contribution to major mega events in sports, as in other areas, is provided by the very large numbers of volunteers who undertake tasks across the range of opportunities afforded by such events. Numbers of volunteers between 40,000 and 60,000 have been noted for some recent major events. Relatively little is known about these volunteers at mega sporting events and yet their contribution and wider impact is very significant, both to the events themselves and within the host community. This paper seeks to identify the evident gaps that exist in understanding areas such as what volunteers do at mega sporting events; who they are; what motivates them; how volunteering impacts upon their lives; what associated activities they do surrounding the event in the host city; and the extent to which volunteering is recidivistic. The paper concludes with the presentation of a tentative research framework agenda in order to guide future study of this important area

An investigation into the tourism and hospitality scholarly activity currently being undertaken in Irish higher education institutions

The purpose of this article is to describe the tourism and hospitality scholarly activity currently taking place in Irish higher education (HE) institutions. A number of approaches to tourism and hospitality research are identified in the literature. In order to understand the policy and practice within the Irish HE sector, qualitative research was conducted through a survey of tourism and hospitality academics and researchers within Irish HE institutions. The findings suggest that tourism and hospitality scholarly activity in Ireland is being carried out in many ways, including through joint research projects between Irish HE institutions and industry. This is a positive step towards achieving research and industry harmony. The development of stand-alone research centres within these institutions can also promote and attract funding for tourism and hospitality research activities

The public face of event volunteering at the 2006 Commonwealth Games The media perspective

Volunteers play a major role in mega and major events, both cultural and sporting, contributing invaluable human resources. Frequently described (and, maybe, over-emphasised) as the 'unsung heroes' of such events, relatively little is known about this group of workers when compared with volunteers who give regular and long-term commitment to their area of interest. This paper focuses on media representation and perceptions of volunteering at the 2006 Commonwealth Games in Melbourne. The exploratory study adopts an extended timeframe and reports on media representation of volunteers over the full event cycle from recruitment through training and the actual event, concluding with consideration of the Games' aftermath. The findings highlight various positive and negative aspects of the media representation of volunteering at this type of mega event and how this has the potential to influence its public face. Conclusions focus on the implications for the media management of volunteering at major events and suggestions for future research in this area

Iran or Persia : what's in a name, the decline and fall of a tourism industry?

The future of tourism in Iran depends on the tenor of the government, whether it be Islamic traditionalist or Islamic liberalist. In Iran religion and politics are inescapably intertwined and inseparable, with the priority of religion over politics. This is highlighted in the changing emphasis of the UNESCO list where cultural heritage is being reshaped according to religious and political ideology. President Jimmy Carter, during a State dinner in Tehran in late December 1977, described Iran 'an island of stability in one of the more troubled areas of the world'; this serves as a salient warning to those tempted to make predictions about the future of Iran. Anti -Israeli rhetoric, holocaust denial, uncertain nuclear aims and ambitions, pollution, traffic, false imprisonment, hangings and stoning all serve to undermine the attractiveness of Iran as a destination

Place branding and the representation of people at work: Exploring issues of tourism imagery and migrant labour in the Republic of Ireland

This paper addresses destination brand image in tourism marketing and assesses the contribution of tourism ' s workforce to such image and branding, considering the role that employees play in visitors ' interpretation of their experience of destination and place. The focus of this paper, therefore, is on the role of people in the image of place and the potential for contradiction in imagery as the people who inhabit and work within a place change over time. At the same time, both those who promote a destination and those consuming the place as visitors may well have expectations that are fixed in imagery that does not accord with that held within the wider community. The location of this paper is Ireland where the traditional promotion of the tourism brand has given a core role to images of people and the friendliness of the hospitality of Irish people, represented by largely homogeneous images. Recent growth in the ' Celtic tiger ' economy has induced unprecedented and large-scale migration from countries across the globe to Ireland, particularly into the tourism sector. This paper raises questions with regard to the branding of Ireland as a tourist destination in the light of major changes within the demography and ethnicity of its tourism workforce

Tourism in Iran: central control and indigeneity

Iran has a long history and tradition of accommodating visitors and travellers, as well as having a great number of minority cultures within its borders, reflecting its geographic location astride some of the major trade routes in the Middle East. Despite what could be seen as great advantages in the competition for tourism, the present powers in Iran have downplayed the potential role of indigenous groups in tourism, just as they have downplayed the role that tourism could have in the country at large. By exercising strong central and religious power and control and putting forward a strong national image, Iran has discouraged tourism development among its indigenous communities. The dominant centralised power structure of the country is in sharp contrast to that in Nepal for example, described in the previous section, and community-based tourism is hard to find, although there are examples of good individual operations, normally at a small scale. Iran symbolises, perhaps, the dominance of a central uniform control over tourism compared to a local indigenous variety of developments

Evaluating the quality of undergraduate hospitality, tourism and leisure programmes

In this study, an instrument for measuring the quality of undergraduate programmes in hospitality, tourism and leisure (HTLP) was developed and empirically cross-validated. The study considered how total quality management (TQM) and context-input-process-product (CIPP) perspectives could be integrated to develop the framework, using documentary analysis, focus groups and content validity. Survey responses from 430 full-time teachers were used to verify the instrument for HTLP (IHTLP) via exploratory and confirmatory factor analysis, and six standards, 12 dimensions and 63 indicators were identified. The six standards, in terms of relative importance, are curriculum and instruction; faculty; strategic planning; administrative management; student achievements; and resources. The implications for HTLP are also discussed

Volunteers and volunteering in leisure : social science perspectives

Leisure has been widely examined within the context of social science theory; however, little work has considered the range of social science disciplines and applied them to specific phenomena located within the leisure field. This paper adopts such an approach to conceptualise and examine volunteers and volunteering in leisure settings. In a disciplinary sense, therefore, the sociological view focuses upon the conceptualisation of volunteering as leisure, the psychological view seeks to understand motivations driving volunteering while the perspective of economists tends to complement these standpoints in terms of why people volunteer and further examines the value of volunteer contributions. Comparative analysis of the perspectives enunciated within these key disciplines provides a picture of the status of research relating to leisure volunteers and volunteering. The purposes of this paper are to identify gaps in current knowledge, drawing out conclusions and their implications for an improved understanding of this area as well as to enhance comprehension of disciplinary contributions to the study of leisure phenomena

Are tour guides in China ready for the booming tourism industry?

This article aims to develop a profile of the educational attainments, skills and attitudes, career needs, and plans of tour guides in China based on a study of both permanent and freelance guides. The findings indicate that tour guides are ill-prepared for the booming tourism industry. The workforce in China's tour guide sector is currently dominated by young staff with an educational background in vocational and/or professional schools. Although a guide's work is challenging and demanding, tour guides in China do not appear to be highly respected either within society or among family circles. Tour guide wor